Consumer decision making, emotional and high-risk choices, information processing, marketing and public policy issues dealing with child and adolescent consumers
Additional Information:
Boland’s research explores decision-making in high-risk consumption contexts, including vaccine hesitancy, advertising’s impact on youth, and maladaptive consumption behaviors. Her work has been published in leading journals such as Journal of Consumer Research and Journal of Consumer Psychology. While her primary focus is on marketing and consumer behavior, she has also contributed to discussions on public health policies and decision-making frameworks.
Foreign Language Fluency:
n/a
Academic Credentials:
BSBA, Bucknell University; MBA, University of Massachusetts; PhD, University of Arizona